Ron Hicks, CEO of HerdX, has been selected as a keynote speaker at the Gulfood live event in Dubai this week.

Hicks is honored to have been selected as an expert voice in the industry to share his knowledge on the importance of food safety on a global scale and how to reconnect with our food.

He aims to inspire the audience to take action on building a bright and sustainable future for the food industry. Hicks, an innovator and entrepreneur, has dedicated the past 10 years to designing a system to convey complete transparency and traceability across the food supply chain. He has worked internationally, introducing the HerdX patented solution to industry leaders in New Zealand, Singapore, Japan, Australia and of course, the United Arab Emirates.

At the beginning of 2020, HerdX was one of ten companies in the world invited by the U.S.-U.A.E. Business Council to gather in Abu Dhabi and Dubai to learn about the UAE’s ambitious strategy to advance food security. Highly ranked UAE government officials and policymakers connected with innovative U.S. executives over this five-day U.S. Department of Commerce-certified trade mission to discuss collaboration in ensuring food and water security and the adoption of sustainable practices in the UAE. Most importantly, Hicks had the opportunity to discuss U.A.E. food security goals and initiatives with Her Excellency Mariam bint Mohammed Almheiri, U.A.E. Minister of State for Food and Water Security. This trade mission enabled Hicks to develop key relationships in the UAE which spurred on his involvement with Gulfood live in 2021.

The U.S.-U.A.E Business Council continues to work with HerdX and other innovative U.S. companies to support bilateral cooperation in furthering food security.


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