About

From the early days of tinkering and research, to today’s growing partnerships with global corporations, the team at HerdX has always been passionate about using technology, innovation, and legacy to bring greater trust and transparency to the world.

Our Values

Legacy

We honor the time-tested heritage of the past while establishing foundations for a strong future.

Innovation

We strongly believe research, ingenuity and creative solutionsare key to our company’s culture and continued success.

Trust

We maintain integrity at everylevel of operation.

Collaboration

We nurture unity & teamwork within our company and withour valued partners.

Leadership

MEET THE HERDX TEAM

Ron Hicks

Founder & CEO

A seasoned inventor and successful entrepreneur in the surgical industry, Ron began pioneering in the ag-tech space in 2010 to form what is now HerdX. Ron is passionate about leveraging innovation for good.

Mark Bode

Chief Financial Officer

With an MBA in finance from the University of Chicago’s Booth School of Business, Mark holds extensive experience in technology, operations and finance, including venture-backed startups and investment banking partner positions in New York and San Francisco.

Bruce Gregory

Head of Capital Markets

A graduate on Princeton University, Bruce has a 30 year career in finance in New York, San Francisco and Dubai as an investor in and banker to startups and multinational corporations.

Katie Kanelopoulos

Chief of Staff

From work in non-profit to scaling a startup, Katie is an expert in developing team culture and global strategy initiatives. Her passion is to see collaboration and alignment that changes the world for the better.

John McAllister

Chief Administration Officer

An alumni of Texas Tech University, John has extensive experience in administration, finance, market research & analysis. John has been on the HerdX team for 8 years.

Nat Park

Chief Revenue Officer

Lauren Jones

Chief Business Development Officer

Andrew Silva

Vice President of Engineering

Aleesha Hotea

Brand & Marketing Director

David Schroeder

Research & Development Engineer

Candace Adams

Project Specialist

Lexus Weinheimer

Animal Science

Courtney McCorstin

Sustainability Manager

Chloe Kanelopoulos

Communications, Program & Event Manager

Gabriella Silva

Executive Assistant

FAQs

How is HerdX different from its competitors in the ag-tech space?

HerdX is more than simply a tag company. Our solution starts with smart tags together with sophisticated, patented readers to monitor animal movement, but that is just the beginning. Our cryptographic tracking technology uniquely extends to every participant in the supply chain from shippers to processors, to packers and distributors. However, the key piece of our solution happens in partnership with the retailer, enabling us to provide authenticated data for customers.

How does “blockchain traceability” work?

To provide true traceability, every step in the supply chain must link together. HerdX is the only company in the industry present at every part of beef and lamb supply chain to create that link. The HerdX blockchain platform tracks the meat as it travels from the farm to the processor, then to the shipper, warehouse, distributor and finally the retailer. We work closely with each retailer to integrate with their existing distributor and supply networks across the globe.

How does HerdX use Machine Learning?

HerdX uses a variety of sensors at ranches and feedlots for animal monitoring. Machine Learning, the system filters, processes, and analyzes animal health data locally to provide accurate insights to ranchers and feedlot operators.

Why is traceability important?

More than ever, people want to know where their food comes from and how it was raised. Comprehensive traceability not only provides unprecedented transparency for consumers, but also enables the industry to better track their supply chain, helping rebuild trust in our food supply.

I am a cattle/sheep owner, what are the next steps in getting set up?

Our team works with each farm or ranch individually to run a tech evaluation and determine how HerdX solutions may benefit each location. When ready, we work closely with our farmers and ranchers to ensure ease of implementation and installation. Please use our “Contact Us” page to help us understand your situation and we’ll reply promptly.

I am a restaurant/grocery business owner, what are the next steps in getting set up?

Each day, we’re connecting with restaurant and grocery chain management and ownership teams. We’ll work with you to implement of our Taste of Trust program as seamlessly as possible into your locations. We’ll help facilitate and integrate your existing distribution channel partners, or if you prefer, connect you with top-quality distributors already engaged with the HerdX ecosystem. Please use our “Contact Us” page to help us understand your situation and we’ll reply promptly.